Kleeneze history

The Kleeneze history of the company which has traded successfully since 1923.

Kleeneze history goes back to its founding in 1923 as a direct sales company. The team of sales agents travelled the U.K.  with their suit cases filled with brushes and brooms,  this continued until the 1970’s when the principle of network marketing was introduced to the company. This step was looked on as a threat to the door to door men with their suit cases. But network marketing and the introduction of catalogue shopping was the first revolution for Kleeneze.

Kleeneze history goes back to its founding in 1923 as a direct sales company. The team of sales agents travelled the U.K.  with their suit cases filled with brushes and brooms,  this continued until the 1970’s when the principle of network marketingwas introduced to the company. This step was looked on as a threat to the door to door men with their suit cases. But network marketing and the introduction of catalogue shopping was the first revolution for Kleeneze.

Kleeneze growth

The internet took hold in the late 1990’s and as technology grew so did the Kleeneze business. For distributors it became much easier to operate and run their own businesses and their networks.

With further investment in I.T. Kleeneze have developed a fantastic online shopping service. As a distributor you can now generate sales and never have to handle any products.

The method of moving product has changed a lot with the introduction of personal catalogue shopping party plan and now online shopping sites.

Author: Mary Mullins+

2 thoughts on “Kleeneze history

  1. I have a Kleenez broom that I love, but it is many years old. I would like to replace it. But the bristles are not plastic, but a bristle. Do you still make that kind of broom? If so I would like to buy a broom and a dust pan and brush. I bought the broom head in London and getting home my husband put a handle on it.
    Thank you for your time.
    Susan Dodson

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